For years I worked as a ghost writer, editor and writing coach. I was (and still am) really good at helping people get their ideas onto paper, and then making their words sound even better and more ‘like them’ than whatever they’ve written.
I’m not a particularly great editor, but I have deduced over time that I am better than average. This is probably the result of growing up in a family that valued linguistic prowess, being an avid reader, studying languages, and going to schools that made me write more than most.
I’m not sharing this to brag. I’m sharing this to make an important point.
For years, I helped people write – simply because I was good at helping people write.
It took me a long time to figure out that just because I was good at writing, and editing, and hustling, didn’t mean I should be doing all those things.
Just like the fact that I CAN clean my house extremely well, does not mean I should be spending my time cleaning my house.
Often ‘high performers’ and people who succeed in business are usually good – if not better than most – at a lot of things. That’s what’s gotten you where you are.
But there comes a time, when it’s necessary to choose to consciously let go of doing even the things that you can probably do better than most – so you can focus on what’s going to get to you where you want to go next.
What are you ready to stop doing?